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UPG Hotel

4.6
(9270)
4.6
(9270)
•#6 on "The 15 best resorts and all-inclusive vacations in Ubatuba"
Hotel

About

UPG Hotel is a modern accommodation option located right in front of Praia Grande, one of the most famous and well-equipped beaches in Ubatuba. The hotel offers a variety of room sizes suitable for families, all featuring comfortable beds, air conditioning, TV, safe, and some with adapted bathrooms for people with disabilities. Guests can also enjoy the option of a balcony with beach views. The hotel boasts a beautiful rooftop pool terrace providing stunning beach views.
Why you should go
    1
  1. Convenient location near Praia Grande beach
  2. 2
  3. Family-friendly accommodation with various room sizes
  4. 3
  5. Amenities include a swimming pool, restaurant, and bar
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Highlighted reviews

Slide 1 of 3
Amazing hotel, I had a great stay here
We arrived at the hotel expecting to find what the pictures offered instead our room was extremely small and was barely enough room for two people. The "infinity" pool was tiny, and not an infinity pool. In addition, after we had paid for our room in full online prior to arriving, when we checked out we were charged extra for "provided services". There was no disclosure upon check in about additional payments expected for "provided services". We enjoyed our time in Ubatuba but will never be returning to that hotel again.
Nice place, full of beautiful people and excellent options to enjoy a single day or your full vacations. The kiosks serve good beach snacks (fish, shrimp, and the like) and typical drinks like caipirinha or a cold beer while you enjoy the sun. There are also some small restaurants, snack bars and ice cream parlors close by and a nice little mall not too far. It may be hard to find a parking spot or even a table at the kiosks in the summer or hot holiday weekends, but the place and the view are still worth it.
Amazing hotel, I had a great stay here
We arrived at the hotel expecting to find what the pictures offered instead our room was extremely small and was barely enough room for two people. The "infinity" pool was tiny, and not an infinity pool. In addition, after we had paid for our room in full online prior to arriving, when we checked out we were charged extra for "provided services". There was no disclosure upon check in about additional payments expected for "provided services". We enjoyed our time in Ubatuba but will never be returning to that hotel again.
Nice place, full of beautiful people and excellent options to enjoy a single day or your full vacations. The kiosks serve good beach snacks (fish, shrimp, and the like) and typical drinks like caipirinha or a cold beer while you enjoy the sun. There are also some small restaurants, snack bars and ice cream parlors close by and a nice little mall not too far. It may be hard to find a parking spot or even a table at the kiosks in the summer or hot holiday weekends, but the place and the view are still worth it.
See all reviews
Map
Address
R. Paul Harris, 40 - Praia Grande, Ubatuba - SP, 11680-000, Brazil
Website
https://www.ubatubapraiagrandehotel.com.br/
Phone
+55 12 3835-1904
R. Paul Harris, 40 - Praia Grande, Ubatuba - SP, 11680-000, Brazil
+55 12 3835-1904
https://www.ubatubapraiagrandehotel.com.br/

Know before you go

  • Visit during less busy periods to avoid crowds and enjoy a more peaceful stay
  • Check for any undisclosed extra charges upon check-in to avoid surprises at checkout
  • Explore nearby kiosks offering delicious beach snacks like fish and shrimp along with refreshing drinks such as caipirinha or cold beer
  • Consider visiting other beaches in Ubatuba as there are over 100 options nearby worth exploring

Reviews

The UPG Hotel in Ubatuba has received mixed reviews from guests. Some were disappointed with the small rooms, misrepresented amenities like the 'infinity' pool, and unexpected additional charges for services. However, others praised the hotel's location near Praia Grande beach, its cleanliness, good breakfast offerings, and English-speaking staff. Despite some drawbacks like crowds and littering issues due to popularity, many visitors enjoyed their time at this hotel.
Review score
4.6
out of 5
Wonderful
9270 reviews
From Google
5 stars
6605
4 stars
1779
3 stars
604
2 stars
130
1 star
152
5/5Thomas J
•
Apr 13, 2024 from
Google
Amazing hotel, I had a great stay here
1/5Michelle C
•
Apr 17, 2022 from
Google
We arrived at the hotel expecting to find what the pictures offered instead our room was extremely small and was barely enough room for two people. The "infinity" pool was tiny, and not an infinity pool. In addition, after we had paid for our room in full online prior to arriving, when we checked out we were charged extra for "provided services". There was no disclosure upon check in about additional payments expected for "provided services". We enjoyed our time in Ubatuba but will never be returning to that hotel again.
4/5Adriano Z
•
Jul 15, 2018 from
Google
Nice place, full of beautiful people and excellent options to enjoy a single day or your full vacations. The kiosks serve good beach snacks (fish, shrimp, and the like) and typical drinks like caipirinha or a cold beer while you enjoy the sun. There are also some small restaurants, snack bars and ice cream parlors close by and a nice little mall not too far. It may be hard to find a parking spot or even a table at the kiosks in the summer or hot holiday weekends, but the place and the view are still worth it.
5/5Valeria G
•
Apr 29, 2019 from
Google
Love this place. Ubatuba is 5 stars, the beach is so big but is crowded, near by there are more than 100 beaches you must go, at least a few
4/5Surf (
•
Mar 7, 2019 from
Google
Very busy, depending on which Brazilian holiday period you are in! But, still a great place to be 😊😊😊
All Google Maps reviews
All Tripadvisor reviews
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Map
Address
R. Paul Harris, 40 - Praia Grande, Ubatuba - SP, 11680-000, Brazil
Website
https://www.ubatubapraiagrandehotel.com.br/
Phone
+55 12 3835-1904
R. Paul Harris, 40 - Praia Grande, Ubatuba - SP, 11680-000, Brazil
+55 12 3835-1904
https://www.ubatubapraiagrandehotel.com.br/
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Hotels
Road trip planner
Trip planner AI
Plan a trip
Trip planner mobile app
Travel maps
Blog
Report security issue
Terms, Privacy policy & Copyright
Browser extension
Travel budgeting & cost tracking
How to embed a map on your travel blog
Jobs
Google data disclosure
Trip planners by destination
Explore cities and countries
Road trips by destination
Best places to visit by category
Popular search terms by destination
Weather around the world
Travel questions & answers
Travel itinerary guides
Maps of cities and national parks
Destinations at different times of the year
Places to visit by destination
Get the app
Get the iOS app from the App StoreGet the Android app from Google Play
Made with ❤ in SF & more
© 2025 Travelchime Inc.