Taco Tree in Auburn, CA, has been around since 1979, carving out its own identity as a no-frills, locally loved taco joint. It took over the old Joe’s Frostie-Drift In, and over the decades, it's built a cult following. Unlike the corporate expansion of Taco Bell or the slow franchise growth of Jimboy’s, Taco Tree has remained a hyper-local institution, and you can feel it the moment you walk in.
I spent years in the 1990s hitting this spot up with my mom and siblings on our constant weekend sessions at Sierra skate.
The menu keeps it simple—Super Burritos, Bean Tostadas, and the oddly satisfying Bun Taco are standouts. The cheese is better than you'd expect, the produce is fresh, and the prices are rock solid. It’s fast, cheap, and consistent, which is exactly what you want from a place like this. If you're after artisan, overthought tacos with housemade tortillas and eight-hour braised meats, this isn't that. But if you grew up eating here, or you’re just looking for a bite that’s nostalgic and unpretentious, it absolutely delivers.
Where Taco Tree pulls ahead of Taco Bell is in its execution—no gimmicks, no need for new menu items every three months to stay relevant, just solid, well-seasoned fast food that doesn’t taste like it came off an assembly line. Compared to Jimboy’s, it lacks that signature Parmesan-dusted shell, but it also doesn’t carry the weird inconsistency that plagues Jimboy’s from location to location.
Service is friendly, the place is clean, and while the WiFi situation is a bit of a joke, let’s be real—this isn’t the kind of spot you’re supposed to camp out in with your laptop anyway. It’s a grab-your-food-and-go kind of place, and that’s fine. Taco Tree does what it does best: simple, affordable tacos with a side of Auburn nostalgia. If you’re in town, it’s worth a stop—just don’t come expecting a reinvention of the wheel.