We walked into OLiV based on a glowing recommendation from my sister. I was with my young son and the rest of my family, excited to browse the unique selection of oils, vinegars, and artisanal condiments. My son, curious and wide-eyed, was reading the labels aloud — fascinated by flavors he’d never encountered before.
As we moved toward the tasting area, he pointed at the small plastic tasting cups, intrigued, and asked if he could try one. Before I had a chance to explain, we were abruptly cut off by an older, blonde staff member wearing glasses. She snapped at my child — "You can't touch those." He hadn’t touched anything. He was just curious. But her tone and delivery startled him — and frankly, stunned me.
Rather than escalate or subject him to further hostility, I told him we’d step outside while the rest of the family continued browsing.
Initially, I wondered if her reaction had something to do with bias — I’d hoped it hadn’t. But as we were leaving, I overheard her speaking to another couple (who weren’t people of color) asking a perfectly reasonable question about the origin of the balsamic vinegar. Her answer? Condescending and dismissive: "Well, since you don’t seem to know, there are only two places in the world where they make it." That’s when it became clear — this wasn’t personal. This was simply how she treats people: with a dated, rigid, and unnecessarily cold approach.
To be fair, the rest of our group was helped by a different, much friendlier staff member, and they purchased two bottles of olive oil and a truffle-flavored salt. The products themselves are high quality — no argument there.
But here's the problem: excellence in product doesn’t give you a pass on poor service. If anything, it demands better. No one wants to spend money in a place where curiosity is treated as nuisance and questions are met with snobbery.
OLiV, you’ve built something special with your offerings — don’t let subpar customer engagement ruin that. People will gladly pay more for the same products elsewhere if it means being treated with dignity, empathy, and warmth.
I hope you’ll reflect on this. Because hospitality should never feel like a punishment.